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7UP Asal Foodies ad has adults acting like 12-year-olds

7up-food-ka-love
The wanna-be hip “love, love, love…7UP” ads have always given me a challenge understanding what’s going on. And the new 7UP Pakistan Asal Foodies ad continues to fuel my curiosity. Here’s what I’m thinking of this ad.

– Excessive Urdish (hybrid of Urdu and English) in slogan and jingle is plain annoying!
– The cheesy models look like adults who refuse to grow up!
– Sure, every other guy ignores a girl that good looking just for biriyani and 7up.
– And can you really be an ‘Asal Foodie’ and still look like the models in the ad? Okay this one’s a stretch I admit.

I know in a mad ad world you’re supposed to defy reality and oftentimes go for things unimaginable in reality but even then there has to be a concept and a story behind ads. Watch and let us know what you thought of this ad?

3 replies »

  1. I’ve been seeing this ad on TV for a few days, and I find it really annoying. Too much of gloss, over-acting and over-stretched smiling that makes you want to puke on the TV!

  2. I change the channel every time. I can’t bear that guy with the sinus nose singing. he should get to an ENT specialist and get his nose unblocked before singing on national TV!

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